Serious Ideas. Seriously Clever Design.
Design That Knows What It’s Doing—and Why
We fuel ideas with story and shape them with design. That’s how we bring clarity to the complex and people to what matters. Science that heals. Compassion that uplifts. Business that drives. Academia that inspires. We design decks that persuade and websites that perform—tools that help your ideas land, stick, and spread.
Why not bring your next project to the Laboratory of Imagination?
we do the work that moves us
Science-driven projects heal our bodies. We don’t just design for science—we understand it. That’s why teams in biotechnology, healthcare, diagnostics, life sciences, and clean tech trust us to bring clarity to the complex. Through thoughtful storytelling and purposeful design, we help ideas resonate, discoveries connect, and breakthroughs reach the people they’re meant to serve.
Compassion-centered projects care for our souls. We focus on projects that make a difference—those rooted in service, empathy, and community. We have a special place in our hearts for organizations that lead with purpose and act with kindness. It’s an honor to support the work that helps others thrive.
Business-minded projects drive our societies. We believe good business fuels life—by creating opportunity, providing jobs, and solving real-world problems. From bold startups to established corporations, we’ve helped teams turn vision into momentum. If you’re building something with purpose, let’s talk.
Academia-focused projects spark the mind. We specialize in bringing clarity and creativity to higher education. From redesigning graduate-level courses to building online tools to refining faculty presentations, we help academic institutions communicate with purpose and precision. We believe learning should be smart, human, and inspiring—and we love partnering with those who make it so.
Trusted by Experts. Here’s Why.
CLIENT PERSPECTIVE
“It was particularly beneficial working with a designer who has detailed, technical understanding of chemistry and we feel it certainly helped develop our identity in a unique way, which would have been lacking in other creative agencies who didn’t have this level of expertise. I would happily recommend them for creative projects.”
– Felicity Lenyk, Global Product Manager, Agri Sciences Biologicals
Our Services
Michael Kulwiec DesignLab creates a wide range of marketing and communication tools. Look at everything we can do—pretty amazing, right?
(P.S. There’s even more we didn’t list.)
Websites
We design websites and microsites that look great, work hard, and tell your story beautifully on every screen. They don’t just exist; they engage.
Presentations
PowerPoint® shouldn’t inspire dread. We craft presentations that make complex ideas simple, memorable, and enjoyable for both presenter and audience.
Identity & Branding
A brand is what people remember about you. We shape that story through distinctive logos, visual systems, and style guides that keep everything on point.
Advertising & Collateral
From brochures to digital ads, we create tools that make your message clear, persuasive, and impossible to ignore. The goal is to help people “get it” faster.
Motion Graphics, Video & Animation
We turn ideas into motion, creating videos and animations that make the complex compelling across web, social, and events. Stories move people, and we bring them to life.
Environmental Design & Exhibits
Your story deserves more than a booth. We design immersive experiences that include signage, displays, and environments that draw people in and make your message stick.
Social Media
We help brands show up where it matters most. Smart campaigns, strong visuals, and a content spark engagement and build loyalty.
Packaging Design
We design packaging that does more than look good. It tells a story, highlights your product’s strengths, and stands out on any shelf.
Marketing Strategy
We connect the dots between message, medium, and audience to turn awareness into action through thoughtful, creative strategy.
We Design Like Storytellers
WE STRUCTURE EVERY PROJECT LIKE A GREAT STORY IN THREE ACTS—BECAUSE STORIES CREATE CLARITY, BUILD MOMENTUM, AND LEAVE A LASTING IMPRESSION. OUR PROCESS FOLLOWS THIS ARC TO TURN IDEAS INTO IMPACT.
Act I –
Setup (Beginning)
Start with purpose. Begin with clarity.
Define the Quest
Every great project starts with a bold question, and we’re here to help you name it, frame it, and chase it down.
Discover
We dig deep to uncover insights, surface patterns, and find the hidden truths that shape smart design.
Act II –
Confrontation (Middle)
Where ideas stretch, evolve, and sharpen by addressing challenges and pain points.
Strategize
With your goals in sight, we build a game plan that’s equal parts logic, magic, and market savvy.
Explore & Experiment
We sketch, stretch, prototype, and play—because sometimes the best ideas need room to wander before they land.
Refine
We trim the fat, dial in the details, and shape raw ideas into razor-sharp design with purpose and polish.
Act III –
Resolution (End)
Bring it all together—and launch with impact.
Deliver the Big Idea
Here’s where it all comes together: a story well told, a design well built, and a message that sticks.
Launch
We hit go, you go live, and your big idea takes flight—ready to inspire, persuade, and perform.
Tell the Story
We’ve crafted the narrative. Now it’s your voice, your moment. You tell your story.
