Serious Ideas. Seriously Clever Design.
Design That Knows What It’s Doing—and Why
We fuel ideas with story and shape them with design. That’s how we bring clarity to the complex and people to what matters. Science that heals. Compassion that uplifts. Business that drives. Academia that inspires. We design decks that persuade and websites that perform—tools that help your ideas land, stick, and spread.
Why not bring your next project to the Laboratory of Imagination?
we do the work that moves us
Science-driven projects heal our bodies. We don’t just design for science—we understand it. That’s why teams in biotechnology, healthcare, diagnostics, life sciences, and clean tech trust us to bring clarity to the complex. Through thoughtful storytelling and purposeful design, we help ideas resonate, discoveries connect, and breakthroughs reach the people they’re meant to serve.
Compassion-centered projects care for our souls. We focus on projects that make a difference—those rooted in service, empathy, and community. We have a special place in our hearts for organizations that lead with purpose and act with kindness. It’s an honor to support the work that helps others thrive.
Business-minded projects drive our societies. We believe good business fuels life—by creating opportunity, providing jobs, and solving real-world problems. From bold startups to established corporations, we’ve helped teams turn vision into momentum. If you’re building something with purpose, let’s talk.
Academia-focused projects spark the mind. We specialize in bringing clarity and creativity to higher education. From redesigning graduate-level courses to building online tools to refining faculty presentations, we help academic institutions communicate with purpose and precision. We believe learning should be smart, human, and inspiring—and we love partnering with those who make it so.
Trusted by Experts. Here’s Why.
CLIENT PERSPECTIVE
“It was particularly beneficial working with a designer who has detailed, technical understanding of chemistry and we feel it certainly helped develop our identity in a unique way, which would have been lacking in other creative agencies who didn’t have this level of expertise. I would happily recommend them for creative projects.”
– Felicity Lenyk, Global Product Manager, Agri Sciences Biologicals
Our Services
Michael Kulwiec DesignLab creates a wide range of marketing and communication tools. Look at everything we can do—pretty amazing, right?
(P.S. There’s even more we didn’t list.)
Websites
We make your story look amazing whether it’s on a computer or mobile device.
Presentations
PowerPoint® elicits fear for the presenters and dread for the audience. Not so for those made here.
Identity & Branding
A brand is what your audience thinks of you. We make sure your identity is right on point, whether it is a new logo or an entire style guide.
Advertising & Collateral
We put your story in motion to get your audience to the “Ah ha” moment.
Motion Graphics, Video & Animation
We put your story in motion to get your audience to the “Ah ha” moment.
Environmental Design & Exhibits
We create a compelling trade show environment to tell your story along.
Social Media
We love that people love to like and share the stories we craft for you. Content creators unite!
Packaging Design
We create the packaging that so lovingly surrounds your products in both a sustainable and impressive manner.
Marketing Strategy
We can design a strategy to attract, engage, inform, convert, and retain.
We Design Like Storytellers
WE STRUCTURE EVERY PROJECT LIKE A GREAT STORY IN THREE ACTS—BECAUSE STORIES CREATE CLARITY, BUILD MOMENTUM, AND LEAVE A LASTING IMPRESSION. OUR PROCESS FOLLOWS THIS ARC TO TURN IDEAS INTO IMPACT.
Act I –
Setup (Beginning)
Start with purpose. Begin with clarity.
Define the Quest
Every great project starts with a bold question, and we’re here to help you name it, frame it, and chase it down.
Discover
We dig deep to uncover insights, surface patterns, and find the hidden truths that shape smart design.
Act II –
Confrontation (Middle)
Where ideas stretch, evolve, and sharpen by addressing challenges and pain points.
Strategize
With your goals in sight, we build a game plan that’s equal parts logic, magic, and market savvy.
Explore & Experiment
We sketch, stretch, prototype, and play—because sometimes the best ideas need room to wander before they land.
Refine
We trim the fat, dial in the details, and shape raw ideas into razor-sharp design with purpose and polish.
Act III –
Resolution (End)
Bring it all together—and launch with impact.
Deliver the Big Idea
Here’s where it all comes together: a story well told, a design well built, and a message that sticks.
Launch
We hit go, you go live, and your big idea takes flight—ready to inspire, persuade, and perform.
Tell the Story
We’ve crafted the narrative. Now it’s your voice, your moment. You tell your story.
