The Hero Always Wins
Imaginative Storytelling Brought to Life Through
Clever Design
Connecting your world to your people.
Because smart ideas deserve to be seen, felt, and remembered.
Story-Driven Branding · Purposeful Web Design · Compelling Presentations & Academic Learning
Impactful Print, Video & Visual Media · Strategic Marketing & Communication Tools
“We don’t really develop marketing & messaging tools. We design stories—told through paper, pixels and experiences. Small distinction. Big difference.”
MICHAEL KULWIEC
Founder and Creative Guy
Why Us?
At Michael Kulwiec DesignLab, we help you tell the story behind your products, your technologies, your company—and tell it with clarity, creativity, and authenticity. A story that feels true to who you are. Your personality. Your purpose. Your values.
We call it clever design. Because people don’t just respond to information—they respond to stories.
From presentations to websites, from branding to brochures, we create clear, compelling tools that connect. We’re a boutique design and communications studio with a broad skill set, a quick pace, and a sharp eye for what works—including award-winning work recognized for both strategy and craft.
We specialize in science-driven, compassion-inspired, business-minded, and academia-focused work. Why? Because those fields all aim to ease life’s challenges—biologically, socially, economically, and intellectually. And we think that’s worth supporting.
No layers. No handoffs. No unnecessary overhead. You work directly with the principal—an experienced designer with a background in science and business—who assembles a custom team only when needed.
The result? Work that’s smart, fast, and beautifully effective.
What Do We Mean by
The Hero Always Wins?
Every story has a hero, a character with a challenge to face, a mission to fulfill, and something meaningful on the line.
In the classic movie Star Wars, that was Luke Skywalker.
But in your story?
The hero isn’t your company—it’s your customer. They are Luke.
Maybe it’s a clinician choosing the right diagnostic tool for a patient.
A grower adopting smarter technology to improve yield.
A professor guiding students toward breakthrough thinking.
Or a donor deciding where their compassion can make the biggest impact.
They’re the ones on the journey. They face the obstacles. They carry the hope.
And who does that make you?
You’re Yoda. You’re the Jedi.
The mentor. The guide. The one who hands over the lightsaber and helps the real hero win.
At DesignLab, we help you tell that story, clearly, cleverly, and with the right hero or heroine at the center.
Because when your customer wins, your story becomes unforgettable.
We Speak Science and Make It Cool
SCIENCE-GEEK + BUSINESS-DUDE + DESIGN-NERD
It’s a unique combination of talents we admit. But it is what you need if you want to achieve market success with your science-based products, our specialty. Whether your industry spans biotechnology, healthcare, diagnostics, life sciences, agriculture, or clean tech, we take the complex and make it simple. We take the simple and make it compelling.
We Speak Compassion and Make It Better
SERVICE-ORIENTED + COMMUNITY-FOCUSED
We focus on compassion projects that better our world through service to our shared communities. There is a special place in our heart for organizations that have a commitment and passion to help others. We consider it an honor to join with you.
We Speak Business and Make It Grow
BUSINESS ACUMEN + CORPORATE EXPERIENCE + ENTREPRENEURIAL ATTITUDE
At Michael Kulwiec DesignLab, we believe that good business fuels life by providing a good income and good jobs. We would love the opportunity to work on your consumer or business-to-business projects. We have helped corporations, small businesses and start-ups achieve their dreams. Why not you?
We Speak Academia and Make It Engaging
EDUCATOR INSIGHT + DESIGN THINKING + LEARNING EXPERIENCE
We bring clarity and creativity to higher education. Whether we’re redesigning graduate-level coursework, building tools that enhance online learning, or shaping presentations for academic thought leaders, we help institutions communicate more clearly—and connect more deeply. Our goal is simple: make learning experiences smarter, more human, and more effective.
Our Services
MICHAEL KULWIEC DESIGNLAB PRODUCES A WIDE VARIETY OF MARKETING & COMMUNICATIONS TOOLS. LOOK AT EVERYTHING WE CAN DO! ISN’T IT AMAZING?
(p.s. there’s more we didn’t even list)
Websites
We make your story look amazing whether it’s on a computer or mobile device.
Presentations
PowerPoint® elicits fear for the presenters and dread for the audience. Not so for those made here.
Identity & Branding
A brand is what your audience thinks of you. We make sure your identity is right on point, whether it is a new logo or an entire style guide.
Advertising & Collateral
We put your story in motion to get your audience to the “Ah ha” moment.
Motion Graphics, Video & Animation
We put your story in motion to get your audience to the “Ah ha” moment.
Environmental Design & Exhibits
We create a compelling trade show environment to tell your story along.
Social Media
We love that people love to like and share the stories we craft for you. Content creators unite!
Packaging Design
We create the packaging that so lovingly surrounds your products in both a sustainable and impressive manner.
Marketing Strategy
We can design a strategy to attract, engage, inform, convert, and retain.
Some of Our Amazing Clients
WE APPRECIATE ALL THE GREAT WORK WE HAVE ACCOMPLISHED, TOGETHER
