“We don’t just develop marketing tools. We design stories told through paper, pixels, and experiences. Small distinction. Big difference.”
MICHAEL KULWIEC
Founder and Creative Guy
Design That Gets the Plot
Where strategy, storytelling, and design come together—cleverly.
At Michael Kulwiec DesignLab, we help you tell the story behind your products, your technologies, and your company. We tell it with creativity and authenticity. A story that feels true to who you are, your purpose, and your values.
We call it clever design. Because people don’t just respond to information. They respond to stories.
From presentations to websites, from branding to brochures, we create clear, compelling tools that connect. We are an independent design and communications studio with a broad skill set, a quick pace, and a sharp eye for what works. Our work has been recognized with award-winning results.
We specialize in science-driven, compassion-inspired, business-minded, and academia-focused projects. These fields all aim to ease life’s challenges biologically, socially, economically, and intellectually, and we believe that is worth supporting.
There are no layers, no handoffs, and no unnecessary overhead. Each project is guided by an experienced principal and shaped by a handpicked team when the work calls for it.
The result is work that is smart, fast, and beautifully effective.
The Hero Always Wins
It starts with knowing who the hero really is.
Every great story has a hero—a character with a challenge, a mission, and something at stake.
In Star Wars, that was Luke Skywalker.
But in your story?
The hero isn’t your company—it’s your customer. They are Luke.
A clinician choosing the right diagnostic tool.
A grower improving yield with smarter tech.
A professor sparking discovery.
A donor giving where it matters most.
They face the challenge. They carry the hope.
And who does that make you?
You’re Yoda. You’re the Jedi.
The guide. The one who hands over the lightsaber.
At DesignLab, we help you shape that story—cleverly, clearly, and with the real hero at the center.
Because when your customer wins, your story becomes unforgettable.
We Speak Science and Make It Cool
Science-Geek + Business-Dude + Design-Nerd
It’s a unique combination of talents we admit. But it is what you need if you want to achieve market success with your science-based products, our specialty. Whether your industry spans biotechnology, healthcare, diagnostics, life sciences, agriculture, or clean tech, we take the complex and make it simple. We take the simple and make it compelling.
We Speak Compassion and Make It Better
Service-Oriented + Community-Focused
We focus on compassion projects that better our world through service to our shared communities. There is a special place in our heart for organizations that have a commitment and passion to help others. We consider it an honor to join with you.
We Speak Business and Make It Grow
Business Acumen + Corporate Experience + Entrepreneurial Attitude
At Michael Kulwiec DesignLab, we believe that good business fuels life by providing a good income and good jobs. We would love the opportunity to work on your consumer or business-to-business projects. We have helped corporations, small businesses and start-ups achieve their dreams. Why not you?
We Speak Academia and Make It Engaging
Educator Insight + Design Thinking + Learning Experience
We bring clarity and creativity to higher education. Whether we’re redesigning graduate-level coursework, building tools that enhance online learning, or shaping presentations for academic thought leaders, we help institutions communicate more clearly—and connect more deeply. Our goal is simple: make learning experiences smarter, more human, and more effective.
Look What We Can Do
(Pretty Clever, Right?)
From pitch decks to full brand systems, we’ve got what it takes to help your story show up and shine.
Websites
We design websites and microsites that look great, work hard, and tell your story beautifully on every screen. They don’t just exist; they engage.
Presentations
PowerPoint® shouldn’t inspire dread. We craft presentations that make complex ideas simple, memorable, and enjoyable for both presenter and audience.
Identity & Branding
A brand is what people remember about you. We shape that story through distinctive logos, visual systems, and style guides that keep everything on point.
Advertising & Collateral
From brochures to digital ads, we create tools that make your message clear, persuasive, and impossible to ignore. The goal is to help people “get it” faster.
Motion Graphics, Video & Animation
We turn ideas into motion, creating videos and animations that make the complex compelling across web, social, and events. Stories move people, and we bring them to life.
Environmental Design & Exhibits
Your story deserves more than a booth. We design immersive experiences that include signage, displays, and environments that draw people in and make your message stick.
Social Media
We help brands show up where it matters most. Smart campaigns, strong visuals, and thoughtful content spark engagement and build loyalty.
Packaging Design
We design packaging that does more than look good. It tells a story, highlights your product’s strengths, and stands out on any shelf.
Marketing Strategy
We connect the dots between message, medium, and audience to turn awareness into action through thoughtful, creative strategy.
Who We’ve Worked With
(and Cheered For)
From biotech to classrooms, these are some of the heroes we’ve helped along the way.
