A Bit About Us at the Laboratory of Imagination
Science Nerd. Business Guru. Design Geek.
It’s not your everyday mix—but it’s exactly what fuels the kind of work we do.
At Michael Kulwiec DesignLab, we help you tell your story—about your products, your technologies, your company. And we tell these stories in ways that reflect their personality, purpose, and potential. Their traits. Their goals. Their values.
Around here, we call it clever design—because at the heart of every meaningful connection is a story worth telling (and hearing).
Since 2007, we’ve helped science-driven, mission-based, and academic teams turn complex ideas into stories people understand—and care about. With a background in biochemistry, business, and design, founder Michael Kulwiec brings a rare mix of scientific fluency, strategic thinking, and creative instinct. It’s not a typical combo, but it’s exactly what you need when clarity matters.
And while we specialize in science and strategy, our work resonates anywhere clarity and creativity are needed. It’s kind of our thing.
We’re fast.
Strategy and speed, without sacrificing craft. One example? We helped a biotech company cut its annual report timeline from six months to six weeks—and won a national award for the results. We also launch polished websites under tight deadlines, with zero shortcuts on usability.
We’re agile.
No account managers. No creative silos. You’ll work directly with Michael—and when needed, a handpicked crew of experts tailored to your project.
We’re motivated by meaning.
Whether it’s science, compassion, business, or academia, we believe good work helps others—biologically, socially, economically, or intellectually. We’re proud to support the people and institutions making that happen.

“Science, compassion, business, and education—each in their own way—work to ease the challenges of being human: biologically, socially, economically, and intellectually. That’s the kind of work we believe in. And we’re proud to lend our craft. ”
MICHAEL KULWIEC
Founder and Creative Guy